Essential Business Terminology for Native Speakers of Greek
Revised edition
Κυκλοφορεί
ISBN: 978-618-5062-38-5
Φαίδιμος, Αθήνα, 9/2021
Είδος έκδοσης: Αναθεωρημένη
Γλώσσα: Αγγλικά
€ 27.56 (περ. ΦΠΑ 6%)
Βιβλίο, Χαρτόδετο
24 x 17 εκ, 376 σελ.
Σύντομη περιγραφή
This book has been designed to serve the needs of various terminology-based modules run by the Athens University of Economics and Business (AUEB).
Περιγραφή

The book has been designed to serve a variety of Business English audiences and cover a range of terminological aspects:
If the audience is Business Administration oriented, the teacher is advised to focus on Chapter 3, and parts of Chapters 1, 2, 4 and 5.
If the audience is Marketing & Communication oriented, the teacher is advised to focus on Chapters 5 and 3, and parts of Chapters 1, 4 and 6.
If the audience is Accounting & Finance oriented, the teacher is advised to focus on Chapters 2 and 1, and parts of Chapters 4 and 6.
Finally, if the audience is oriented towards European Economic Studies, the teacher is advised to focus on Chapters 6, 1 and 2, and parts of Chapters
3 and 4.
The current Revised Edition comes with Sample Translations for all reference texts. These Sample Translations may be used by students to solve Exercises A and C, since the terms that are sought in these two exercises appear in the Sample Translation of each corresponding Unit; hence, they may be correctly spotted if the reference text and its sample translation are approached in a manner of parallel contrastive study. Moreover, the Sample Translations may serve as discussion point to teachers, asking students to rewrite or modify them, hence viewing Exercise D from a more creative angle.